Frankston's fast growing health industry presents a wide range of opportunities for primary and allied health businesses. In particular Council wants to facilitate health developments for specialists who can expand Frankston's role as a health hub. With an ageing population and increased demand, more services will be required to keep up.
Over the last decade, Frankston has become a regional health hub servicing the Mornington Peninsula and south east region of Melbourne.
The growth in the sector from 2011-2018 of around 52% gross revenue and a staggering 61% in employment has made it the fastest growing industry in Frankston City, with no sign of it slowing over the coming decade.
Private and public hospitals in Frankston City are currently under construction or have significant upgrades that are imminent. Other health providers are seeing the benefits of co-location, particularly allied health operators. The value of these developments is nearly $200M, with more expected.
The ageing population across the Mornington Peninsula region has seen demand for medical services grow significantly.
“In a recent study commissioned by Frankston City Council and the Federal Government, it is stated that demand for general practitioners has outstripped population growth by a staggering 70%.”
Given that general practitioners are the gateway to the sector; this is a reflection of the huge demand that needs to be met for all parts of the health industry.
In particular, there are great opportunities for specialists and allied health practitioners to capitalise on the huge growth. If you are interested in setting up a practice or relocating to Frankston City, please contact Frankston City Council.
Health and Education Precinct
Frankston City Council is currently conducting a study for a prospective Health and Education Precinct. This study will result in a Land Use and Built Form Strategy and it is anticipated this Strategy will be released for community consultation by the end of the year.
The study is backed up by Frankston's status as a designated Health and Education Precinct within Plan Melbourne, the State Government's new planning strategy that will guide the city's growth to 2050.
The proposed precinct currently has a natural cluster, with Frankston Hospital (public), Frankston Private Hospital and Monash University Peninsula Campus (picture right), which offers a range of health courses including paramedics, nursing, physiotherapy and occupational therapy. Many students from the campus take up placements at these medical facilities.
The study aims to capitalise on Frankston's existing strength as a health and education hub, buy guiding development towards outcomes that support this.
The principles of the study include:
Reinforcing the precinct as a gateway to Frankston
The location of the precinct at an entry to Frankston and at the junction of two major roads provides the opportunity to ‘celebrate the arrival’ to Frankston City. This notion is also identified and promoted in the Draft Frankston Central Activity Area Structure Plan (2013). A gateway precinct should exhibit distinctive built form which is innovative/interesting yet timeless, and suitable to represent the city as a whole.
Providing maximum development flexibility and enable the market to influence the built form outcomes
The study will assess a flexible approach, ensuring it remains relevant as the precinct grows, the city evolves, and the market inevitably changes.
Maximising the potential for the health and education uses to grow, while preserving the potential for mixed use development
As health and education related uses are typically located in clusters, it is essential that potential residential uses are limited so as to not dominate the precinct and constrain the critical mass required to achieve a successful health and education precinct.
Aiding the precinct’s smooth transition from classic suburban residential uses into a thriving health and education precinct
The precinct will continue to change gradually from low density dwellings towards a focus on health and education uses and support services over time.
Improving the public realm quality and pedestrian environment
To ensure the quality of the public realm is not sacrificed as the precinct becomes more ‘commercial’ in character, it is essential that any land use and built form strategy includes public realm outcomes. High quality outcomes will create a safe and interesting pedestrian environment to encourage walking and cycling and raising the desirability of the precinct as a place to live and work.