IF Resources


Prospectus 2019/20

Frankston City is now on the map as the Lifestyle Capital of Victoria. 
We’ll take that as a compliment! 
Frankston isn’t Frankston anymore, it’s FRANKSTON. 

Well positioned to cater for growth into the future, Frankston City offers attractive and competitive advantages for investment attraction. 
Think proximity to infrastructure and transport. Think affordability of office and industrial space. Think strategic metropolitan activity centre. Think great work-life balance and amenity options. Frankston City has it all when it comes to growth and opportunity. 

To get your hands on a printed Invest Frankston Prospectus 2019/20 contact us now. 


IF Support

IF you want a local council that offers stellar business support, Frankston City is the place for you. Frankston City Council offers support for businesses including mentoring, supporting partner or Council-developed workshops and providing online training opportunities. 

IF you need support during the Coronavirus pandemic we are committed right now to help small businesses not only stay afloat during this time, but possibly turn adversity in opportunity. 

The Business Concierge is the first point of contact for businesses to guide them through the permit application and approval process, from the beginning, right through to the very end.

During the Coronavirus pandemic Frankston City Council has expanded its FREE Business Concierge service to ensure business can get help navigating through Council and even government support services. 

The Business Concierge can assist with:

  • providing all the information you require to open or expand your business
  • helping you to understand which permits you will require
  • completing and submitting these applications
  • providing advice on other aspects of running your business
  • directing you to relevant officers in relation to business grants, outreach, mentors and other support. 

This service is just one element that came from a Victorian Government supported initiative – the Better Approvals Project. The projects aim to reduce the time it takes small businesses to obtain the regulatory approvals they need to operate.

The Business Concierge will save businesses time and money, improving overall customer experience.

Submit an online enquiry with some simple information about your business and the Business Concierge will be in touch with you within 1 business day.

Or alternatively you can phone Frankston City Council on 1300 322 322 and ask for the Business Concierge. 

For more information contact our Business Concierge . 


IF you’re confused or your business is struggling during a crises there’s nothing better than receiving a phone call from a real person asking you if you are ok. Which is why when Coronavirus first hit we quickly developed the Business Outreach program.

This program involves us calling each and every Frankston business to touch base and see how the pandemic has impacted your business. Yes, we know there are <> retail businesses and <> hospitality businesses Frankston City-wide and centre and this is a very daunting job but we believe it is a very important job and we are dedicated.  

In fact, we are so determined to continue this service that we have expanded it with redeployed staff from other areas of Frankston City Council which have gone into hibernation, such as tourism and the Frankston City libraries. This means we now have more staff making the calls and reaching out to our Frankston City businesses. 

We know this is a difficult time for you, as a business owner, a time full of uncertainty and fear but we want you to know we are here to help and we are reaching out as fast as we can. 

Meantime, you can contact us via our Business Concierge service. 

Businesses in Frankston can tap into thousands of free course videos, documentaries and software training to assist them to further develop their business.

Lynda Online (LinkedIn) courses are run by industry experts who are passionate about teaching.

Now is the perfect time to tap into thousands of FREE courses and learning tools, to develop your business or improve your job prospects for the future.

Perhaps you could use this time efficiently to up-skill staff?

LinkedIn Learning Solutions is committed to providing uninterrupted service of Lynda.com during this time to ensure patrons have access to learning courses to build and develop their skills. 

To access Lynda.com you will need a Frankston City library card. These courses can be done at any time on your computer or mobile device and can be paused, bookmarked, and added to a playlist.

Visit Lynda.com for more information. 

Businesses based in Frankston can access free one hour sessions with one of our business mentors during the Coronavirus pandemic. 

Frankston City Council’s passionate and highly skilled mentors have an in-depth knowledge of all aspects of starting and running a business, as well as how to protect your businesses during a crises, plus marketing techniques to keep you ahead of the game during these trying times.

This group of experts can provide sound industry advice, proven through their own business success and experiences.

Recovery – Council is offering local businesses the opportunity to engage with a business mentor who will support them to prepare a Business Continuity Strategy.  

Strategies developed will contain all of the information businesses need to get up and running again, including a risk management plan, business impact analysis, an incident response plan, communication plan and a recovery plan.

Take your business online – Council is offering local businesses the opportunity to engage with a business mentor who will support businesses to develop e-commerce and online solutions to ensure you are still able to trade whilst services are restricted.

All business mentor sessions are available via live chat platforms.

For more information contact our Business Concierge . 


Frankston City Council host regular business workshops. 

However, due to Coronavirus these workshops have been postponed until further notice. 

Workshops include:

  • Mumpreneurs, a training workshop series for busy parents run by an expert business coach, complete with child minding.
  • The Australian Taxation Office continues to run taxation workshops at Frankston Civic Centre, to assist businesses to understand their taxation requirements
  • A digital marketing Masterclass facilitated by Council to assist Frankston businesses get the most from their online presence.
  • Energy efficiency and environmentally sustainable practises – a workshop aimed at industrial businesses in particular, to encourage waste reduction/recycling and energy efficiency

Go to IF Leaning for information about free online learning classes. 

Restaurants. Cafes. Bars. Passion. Innovation. Frankston. 

When it comes to passionate, innovative thinkers, our hospitality operators and owners know no boundaries. They are driven, they thrive to adapt, they are the heart of Frankston City.

So when COVID-19 hit our shores, it also hit our cafes and restaurants hard, leaving them shaking their head in disbelief and sheer fear. How would they survive this? How could they keep their dream alive? But, we know, their undying love for what they do and their utter determination will see them through this, to rise above once more! 

Eeny Meeny owner Rob, together with help from writer friend Sarah Tiffen Writing Services, have published this incredibly deep and beautiful piece of insight into the current world of hospitality. 

So, we invite you to grab a cuppa, sit down on the couch, and enjoy this great read written on behalf of not just the Frankston hospitality industry but of course, the world’s. 


Of course COVID-19 has changed everything. Everything.
In Australia, we’ve been lucky so far – in some parts of the world, the situation is dire. But everywhere, people are isolated from their loved ones, missing each other and the routines, big and small, that shape their lives. Here we continue to face huge disruptions to the way we live, in so many aspects, from home schooling to remote working, from no weddings and funerals, to craving the simple pleasures of the pub, the gym, the pool, the cafe.

Yes – in the middle of it all – hospitality. How integral we realise this has become to our lives. The special, diverse and complex culture of food that has become absolutely central to modern Australian life. Especially in the last decade, the social connection of eating out, having coffee, meeting together has become part of our lifestyle, a mainstay of our suburbs, our social gatherings – our escape, our pleasure, the way we see ourselves and how we live in and enjoy our beautiful world.

And hospitality has been right on the frontline of COVID-19 impacts. Hundreds of thousands of businesses that employ hundreds of thousands of Australians – shut in one fell swoop. It left us all reeling. Owners, employees, the public – who have come to love and rely on café culture as part of our daily social rituals.
The dramatic and rapid changes to the way hospitality is allowed to be delivered have sent huge shockwaves through the industry.

A terrible conundrum: how can we do what we do, when we can’t do it?
This culture shock suddenly forced hospitality owners to throw the rule book in the air and push themselves to their limits to find solutions. To completely reshape and re-evaluate how they do business. To be in survival mode.
And we now find ourselves standing in the eye of the storm. Looking back wide-eyed, trying to comprehend the past few weeks, and looking forward carefully and cautiously, trying to map the landscape of the new world, and wondering where our place in it is.

Knowing in our heart of hearts that with every disruption there comes opportunity – as long as we can find it and capitalise on it.
The impact of this calamity has been very real. Many operators have closed. Many have laid off their employees. Many are looking down the barrel. But at the same time, many, like eeny meeny, have adapted quickly to delivery and take away, while some totally changed their focus.
Everyone is feeling the fear of such an uncertain future. Many lifetimes of work and dedication are now on the line, really on the line – survive or die. Not the “I’ve had a crap day, I give up” type of line, but the actual “I really don’t know how we’ll survive this” line.

For us, for me and the industry friends and contacts I have been talking to on a daily basis, fear and anxiety have been through the roof. Sleep is gone, spreadsheets replaced recipe books and my ABC news app became my new obsession. I couldn’t stop reading articles from around the world. Anything to illuminate what others were doing within hospitality, to stay afloat, to stay relevant, to just exist.
Many of the stories I read were really sad. Almost every article and interview with a hospitality owner highlighted just how broken our industry is. And how this huge event, that has impacted humanity so dramatically, has revealed the fragilities and vulnerabilities within the systems of modern life that we take for granted, including in our own industry.

Suddenly we realised, only one man in Australia, with a business in Shepparton, is manufacturing the masks and protective equipment that underpin our health system. Suddenly, it occurred to the powers that be that we have become overly reliant on imported rice, and that we should be making sure the Australian rice industry has the water to grow our food. We realised our supply chains are vulnerable and exposed when too hooked into international networks – that Australians should face the surreal situation of running out of toilet paper is a real symbol of this tale.
And for the wonderful, vibrant, creative, passionate, diverse, deeply valued hospitality industry – we have also seen our own vulnerabilities exposed. And we are reminded of the absolutely vital nature of local response and local support and localised business.

Our industry is often under pressure, even when the world in not upside-down, even without COVID-19. Every story I have read paints a picture – how most hospitality owners normally work 70-80 hour weeks for minimum wage……to keep the dream alive. How most independent cafes and restaurants operate with such normally thin margins that they had at most, on average, enough money in the bank to survive one month of no trade. How responsible owners felt for their staff.

And again, the stark reminder of the risks of permissive internationalism when borders are closed -how multinational fast food giants would thrive throughout this period, while up to 70 per cent of independent operators would fail. And similarly how our “partnerships” with Internationally based delivery apps drive more sales. The cost however is that these companies take up to 30% of the sale – which is more than the margin in Hospitality, so what’s the point?

This article in the New York Times by Restauranter Gabrielle Hamilton of Prune broke my heart. It is made even more poignant by the fact that I heard her speak about 15 years ago at the Melbourne Food and Wine Festival where she was so full of hope, but so full of caution about how unsustainable independent hospitality operations were, even back then, let alone in the face of this current crisis.
Through canvassing my industry peers, I’ve learnt we all feel the same. We’re all worried about the future. Many feel they have the answer – stick to delivery, put up prices, reduce staff.

But I have grave fears about what happens when the government stimulus stops. And make no mistake, it will stop, abruptly, in September. I am under no illusions about life without the governments focused financial help through this period; without it, we would have closed our doors permanently weeks ago.
The “savehospo” hashtag has also helped, but I suspect it won’t last forever. Much like the novelty of standing outside in a Melbourne winter to wait for your boxed up food won’t last. Because, at the end of the day, what we will be facing in this country in the longer term is a fairly big recession. The only consolation is that everyone will be in the same boat. But our attempts to revive hospitality once restrictions are relaxed will be done in the context of very difficult broader financial conditions. And until a vaccine is found, we will all only be operating at 25 to 50 per cent capacity due to social distancing. This doesn’t sound like a viable option to me.

So where does this leave us all? In a time of flux and change. Where we are simultaneously reflecting on the deeper fundamental challenges and questions that COVID-19 has delivered us, and paddling like mad, furiously, to keep afloat without knowing where, when or how the respite will come. Slow but fast, still but frantic, learning how to be different, grieving for the world we’ve lost, rebuilding a different world from the foundations and the wisdoms of the old.
For me, I’m not too bleak. Strangely, the natural pessimist has taken this disaster as a clarion call, and has come out fighting and hopeful. Perhaps I am just stubborn, oppositional – refusing to give up, taking this challenge and fighting back like Rocky.

Perhaps the challenges in my life to date, from childhood onward, have prepared me for this fight. I know I have been so lucky to be supported by Sandra at the shop and Michael in the dark wee hours when my mind has been churning. And I am certainly buoyed and driven by love – love for my café, my customers, for food, my staff and colleagues, my family, my industry as a whole. And love for all the creative endeavours, ephemeral, fragile and transcendent, that have been rocked by COVID-19. I, like everyone, am in awe of the sacrifice and commitment of our frontline health workers, but there is no doubt, in a different way, the hospitality owners and the artists have taken the blows.

But I remember the power of adversity to stimulate creative responses – never more creative output, never more innovation, flair and resilience, than in the face of adversity. So maybe, this is actually our time to shine. Maybe we emerge stronger, clearer, better, simpler, sweeter.
This situation has forced even me (a creature who despises change) to change! It’s forced me to step back and take a look at my business. Evaluate it. To see its strengths and weaknesses, to see it in a totally new way, and I have responded. We have made a plan to go forward.
We know the answer is in the local – the small, the familiar, the close community, local supply chains, local support, the personal support of every customer, the collective action to keep each other afloat. Opportunities have been unexpected – new customers because of lockdown, new menus and ways of cooking and delivering because of lockdown, a new profile across the city, because of lockdown.
The most important lesson in all of this for me is to believe there is a future for hospitality. It may not look the same as what we knew for a very long time, if at all. But we hope you’ll love it just the same. The thinking caps are squarely on! We are working very hard to create the new normal so you can still enjoy our unique hospitality, and we can continue to serve you and do what we love.
Any ideas you have, please share with us, and we will see you soon.


Fact Sheets

Investment Facilitation

The Invest Frankston program is all about encouraging businesses to set up shop here in Frankston, letting them benefit from all the fantastic things we have to offer and, in turn, letting Frankston benefit from these businesses being part of our community.

We will reach out to companies that are a good fit for Frankston’s key business locations. The IF team will also connect with state and federal government representatives, property consultants, commercial real estate agents and developers to identify which companies would be a good fit.

IF you think you can help us get some leads for Invest Frankston, we would love to hear from you.

Once the IF team have qualified a lead or made contact with a business, the team will put in place a tailored support program to enable that lead or enquiry.

This includes:

  • Liaising closely with commercial property agents, once a potential investor is ready to look at property options
  • Hosting potential investor visits to explore the Frankston market or property opportunities
  • Development of bespoke information that will assist with a company’s investment decision making
  • Assisting investors with Council and other regulatory requirements – see link to Business Concierge
  • Identifying potential sources of discretionary grants to support the company’s proposed investment – link to Invest Incentives page on IF website
  • Assisting with other requirements, such as staff recruitment, training, links to state and federal programs of assistance and publicity.

Frankston City Council advocates to the State and Federal Governments to invest locally.

In the lead up to the 2018 state and 2019 federal elections, Council worked with the local community and key industry organisations for essential funding required to deliver priority projects that will meet the needs of our growing region. The projects include:

  • Electrification of the rail line from Frankston to Hastings (stage one Frankston to Langwarrin then stage two Langwarrin to Hastings)
  • Building a regional tennis facility meeting the needs of relocating Frankston Tennis Club
  • Transforming Jubilee Park Indoor Stadium into a regional multi-sport facility
  • Continued revitalisation of Frankston’s city centre
  • A safe boat refuge and new facility for Frankston Volunteer Coast Guard

This work has already paid off, with funding now fully committed to transforming Jubilee Park Indoor Stadium. The $35 million project includes a $10 million investment from the Victorian Government and $4.56 million from the Federal Government, with Frankston City Council funding the balance.

Also, both Victorian and Federal Governments have committed funding towards commuter car parking, which will benefit Frankston, Kananook and Seaford Station patrons.

Council will continue to work on other projects to secure investment.